At its heart, crowdfunding is a really simple concept – showcasing your group’s activities online to attract small donations from a large ‘crowd’ of followers… and offering unique rewards in return for their support.
One of the major benefits of crowdfunding is it allows you to build a two-way relationship with your supporters – you are asking the funder to support a specific project and get something valuable in return, rather than to donate to your organisation in the conventional way. As such, crowdfunding can be a great way to raise money for experimental, small arts projects.
Download the Briefing from www.voluntaryarts.org/runningyourgroup(sign-up required)
This Briefing was published in December 2011. The content and resources were applicable at the time of going to press. Much of the information contained in Briefings is generic but some facts and contacts details may change and /or go out of date. You are therefore advised to double check the currency of the content in this document.
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